MANAGEMENT

Deal Origination, Investment Feasibility & Structure

The Team at Sterling has vast management expertise built up over decades in all areas of hotel operations and management and across diverse geographies. We employ, in the following areas, prevailing standards of management standards to drive revenue and profitability for our stakeholders:

• Sales & Marketing Management
• Revenue & Yield Management
• Asset Operations & Business Strategy Planning
• Hotel Re-positioning & Capital Investment Assessment
• Project Management
• Food & Beverage Management
• Golf Course Management
• Procurement
• Health and Safety Legislative Compliance
• Human Resources Management